If you’re new to digital and social media, one of the first things you may notice is how many people are using it. Hint: it’s a lot. That’s one of the things that makes it an attractive place to market your company, but it can also be a bad thing. How do you stand out and get noticed among all those people?
I’m going to suggest something revolutionary: it’s not all about the number of followers you have. It can be really easy to get obsessed with watching that little number, but what you really need to be doing is finding your audience. It matters more that you’re really connecting with a core group of people who care about what you’re doing, because that’s how you gain loyal customers…who spread the word for you. And that’s the best kind of free publicity.
Find groups of like-minded people out there and join those groups/follow those people, and then make sure you’re talking about things that matter to your audience. Just a reminder: no one likes following companies or people who only talk about themselves and never give anything back. You should be interacting and responding to what other people are saying, not just posting boring ads all the time.
All you have to do is repeat after me: success in social media means quality, not quantity.