It may sound strange, but it is actually very possible to be antisocial on social media. It doesn’t matter if you have accounts on every site–what matters is that you’re interacting with your audience and giving them something they value.
You’re antisocial if:
- You’re just constantly posting links to your own work–no one wants to follow someone who only talks about themselves and just sees it as a self-promotion tool.
- You’re ignoring people who reply to you or ask you a question. One of the best things about using social media is using it to form relationships, so why not take advantage of it?
- You’re robo-tweeting or coming off like it. A social media presence is an opportunity to show your personality a little bit and give your company a human face. It’s okay to schedule a couple of tweets in advance, but make sure you’re actually present and responding to things that are happening, too.